It will come as no surprise to you that we are a very image driven society, and Facebook is no exception. New to the Facebook advertising platform is video advertising, placing your brand “at the center of daily discovery.” There are many benefits to video advertising through Facebook, including:
- 5.5X lower cost per video play
- 30% higher video play rate
- 3.5X lower CPC than videos posted from another player
Videos uploaded to Facebook can take up nearly the full screen in a mobile Newsfeed, appearing 11 times larger than off-site videos. Additionally, directly uploading videos as Facebook video ads deliver a seamless experience, not requiring the user to be directed to another site. Of course, there are some recommended video specifications such as certain format (MP4 is preferred), resolution (1080p or under), file size (up to 1 GB), and video length (less than 20 minutes). However, creating a video ad through Facebook is a very easy process:
1. Use the video views ad objective.
2. Upload your video.
3. Choose your thumbnail.
Facebook video advertising is a very smart marketing move for businesses. This medium of advertising appeals to the visual nature of our society, as well as the platform most widely used. So give it a try! With a lower cost and higher play rate, you don’t have much to lose. Need help getting started? That’s what we’re here for! Fill out the form below and have someone contact you at your convenience.