Even as a small business, you can take advantage of the many aspects of digital marketing. One of the most important aspects is the content you provide on your website and share on social media. Take a look at these 4 essential content ideas for digital marketing for small business:
- How-To-What you think is easy peezy may not be for people visiting your website or checking out your social media profiles. Create a how-to article on something that would be helpful to your target market. A how-to article also helps you to establish credibility.
- Opinion Pieces-To create thought leadership with your target market, write an opinion article on something that’s “all the rage” and something that your target persona is familiar with. Tell them what you think and why.
- Infographics-People love infographics! Organize stats, surveys, or other complex content into a colorful, appealing, infographic. Try using a site like easel.ly to create an infographic masterpiece!
- Lists-For whatever reason, people enjoy reading articles in a numbered list format. So take product reviews, advice columns, or industry news and organize them into an easily read, list format.
These 4 ideas are an excellent way to start creating content and begin digital marketing for small business. Remember, your target market is online looking for the products/services you provide. Make sure they find YOU. To learn more about digital marketing and to see if you’re on the right track, download our digital marketing checklist. Ready to get started? We’re here to help! Fill out the form below and one of our marketing specialists will contact you.