What is a digital marketing agency? Simply put, it’s a company that handling your online marketing needs. It’s essentially handing over your Internet car keys and letting someone else do your company’s driving.
It’s basically having a marketing chauffeur handling all of the in’s and out’s of your company’s online face. Sound a little overwhelming? Let us tell you more.
Take a look at this infographic about social media usage. (it’s okay…we’ll wait).
If you don’t want to read through it, let’s just briefly break it down: 1/12th of a person’s day is spent on social media. Subtract an approximate eight hours for sleep and that comes out to 1/8th of their day.
Imagine the possibilities to reach customers…and that’s only on social media.
Marketing anything in the digital realm pretty much qualifies as “digital marketing.” But how do you reach the people your business is searching for?
By working with a company like SDB Creative Group to help you tailor your marketing plan to capture the right audience.
Let’s say you own a pet supply store. If your dog treat search ad goes to someone who hates dogs (we’re speaking rhetorically here – does anyone really hate dogs?), you’ve completely missed an opportunity to capture a sale. What is we told you it was possible to identify someone who had recently searched for dog treats online? Or someone who is a member of a dog park social media group? Or is the chairperson of a local rescue?
With the right digital marketing agency, that’s all possible.
ASK WHO AND WHERE
Do you know who your target audience is? It’s a critical part of a successful digital campaign. When you ask “who,” you should think about who your ideal customer is.
We’re not talking “has a kajillion dollars and wants to spend it” specificity (sorry, y’all). However, a digital marketing agency can help you tailor your plan in finding someone who is:
- looking for a product or services like yours
- fits the criteria you have determined (location, interests, etc.)
More importantly, the Internet goes everywhere. If you’re looking to sell washcloths in Walla Walla, Washington, but live in Texas…you can still market in your target region.
It’s important to outline your overall goals. SDB Creative Group can help you do that, so that you can gauge your success even better.
There are various ways to conduct digital marketing campaigns. It’s important to assess the platforms that will best benefit your company. When you work with a digital marketing agency like SDB Creative Group, you work as a team to discover the areas where you will receive the most exposure.
- Social Media
- Email Campaigns
- Online Ads (Search, Display, Mobile)
- Blogging/Video Blogging
- and more!
DID WE ANSWER YOUR QUESTIONS?
If you’re in the market for a digital marketing agency, it’s important to ask questions like, “How long have you been doing this,” and “What services can you provide?”
Our focus is on creating lasting relationships between our customers and their customers. Does that sound like the kind of business relationship you’re looking for?
Great! We love to help.