By Caroline Englestad

Buy the shoe already!

Buy the shoe already!

When asked to share his thoughts on success and what exactly makes him tick, billionaire entrepreneur and businessman Sir Richard Branson shared this little gem:

It’s all about finding and hiring people smarter than you,  getting them to join your business and giving them good work. Then getting out of their way and trusting them. You have to get out of the way so YOU can focus on the bigger vision. That’s important. And here’s the main thing….you must make them see their work as a mission’

I just love that guy ~ and this really got me thinking of all the people I’ve had the privilege of working with over the years, some really good people. Some of these people could have been great, if only their potential had been seen by someone other than me.  Ladies and Gentlemen, meet the ‘Decision Maker’.

It’s sad that SO many ‘higher ups’ (aka decision makers) only half-way get it , they have likely read some version of ‘Management 101’ and are fully aware that they need to delegate, or the more sugar covered ‘empower’, but they ‘re only half way there. The real skill is trust. To have complete faith in that employee with whatever they have been tasked, let them bear the responsibility to make a decision that reflects the company objective and then know when to step away and support them in making that decision.

More often than not, in the world of Advertising, we encounter a Decision Maker who has briefly dipped one foot into the pool of empowerment and has then quickly removed it.  This is a common pitfall of the modern day Marketer and downright frustrating as we spend hours talking, planning, researching, sharing ideas and making plans with who we think is the Decision Maker only to find out that he or she can’t, in fact, make a decision.

This might be followed by the classic ‘ everything looks great, so let me run this by my boss/the owner/our CEO/ the whole team and I’ll get back with you, and by the way, thanks for all your hard work’  … cue:  warning sirens !

In short, this is a huge time sucker for both parties and can be catastrophic to a business. The inability to make a decision can really hold a Company back. This is a company that has a lot of ‘meetings’ does a lot of ‘talking’ and very little ‘doing’ with nothing ever getting accomplished.  Company stays stagnant.

I’m a doer.  I’m also getting older and less inclined to waste my time. When I see a pair of shoes that looks good, fits good and is on sale, there is no decision. The decision is made, the stars have aligned it’s a done deal. I don’t need to ask anybody, I know this is the right fit for me.  No need to second guess – buy the shoe already.

By | 2014-03-04T19:20:44+00:00 March 4th, 2014|Advertising, Marketing, Uncategorized|0 Comments

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