Okay, we get it…
By now, you’ve heard of SEO. In a nutshell, it’s optimizing your website pages to be easily found by search engines. If you’re easy to find, you’ll get more business, more business, more money so on and so forth. But is SEO the only thing you should be worried about? Does its’ importance outweigh helpful, relevant content that your consumers are searching for?
In an effort to serve its’ consumers, Google has turned its’ focus from SEO and toward what the consumers want…content relevant to their search and helpful to their need. In the past, SEO meant stuffing keywords throughout your page, in meta descriptions, heading, images, etc. Excessive? Yes. Causing readers to come across the word/phrase they searched several (hundred) times. Then, Google refined their search algorithm. Now, quality content, well-ordered site maps and LACK of duplicate content are what Google looks for. Is this redefining SEO as we know it? Perhaps.
Google is the most used search engine, dominating the search engine industry, with over 3 billion searches a day. Basically, what Google says goes. Some SEO companies think they can trick Google’s algorithm and have your site appear at the top of search engine results, despite SEO standards. Good luck to them. Even if they do fool the algorithm, it may only result in a high bounce rate as opposed to getting you more business. And what good does that do? Google is interested in their users, and want to provide them with content most relevant to their search. Despite what marketers believe, Google’s algorithm will always be one step ahead. So, the best thing you can do, as a marketer or business, is be aware of new SEO “standards” and be ready to implement them. However, there is good news. Read on.
With all of this “death of SEO as we know it” talk, comes more talk about how to make up for it. Quality content consists of many various components that marketing efforts can be focused on. Rather than focusing all your efforts in SEO, explore various social media platforms, email marketing, or blogging, just to name a few. These are all ways you can provide your consumers with relevant content and build a sense of loyalty and brand awareness. But what about your website? Does it have the helpful, relevant content that will bring you to the top of search engine results? If not, or if you’re unsure, let us help! Click HERE or on the image below to get a FREE website analysis.