We all know that cyber Monday is just as big of a deal as Black Friday. People waking up at the crack of dawn rushing to get the best deals of the season. So how can you make your company and products stand out from the rest? Here are a few tips:
Stand out from the crowd
Everyone knows there is going to be a good deal, but what will set you apart from your competitors? Marketing is a huge way to not only make your customers aware of your Cyber Monday deals but also stick out in their minds, making them choose YOU first!
Plan your marketing strategy in advance. Have your ads up and running days or weeks before the holiday. This allows you to be in front of your customer by the time cyber Monday comes around. Know what is being posted and when, to insure your social media time line flows. Aiming your budget and best posts correctly as the event gets closer to ensure money and time well spent.
Use all forms of your social media to get the word out there! Facebook, Twitter, Instagram, you name it. Use the social media outlets that are specifically targeted towards your ideal market. Run ads on those social media sites. This is a great way to get in front of your customers. Constantly change your photos, announcements, posts, and profiles to ensure your company is current.
Deal with it
Research what your target audience is looking for on Cyber Monday. Are they wanting a percentage discount? Free shipping? “But wait there’s more”? Taking the time to do the research could launch your company ahead of your competition by simply listening to what your customer is wanting.
Overwhelming, or not working as you predicted? Don’t worry, we are here to help! Contact one of our consultants for a professional opinion on what you and your company should be doing.