The Self-Directed Customer Journey
So How Does One Integrate Content Marketing Tactics?
Identify What Will Work Best
Based on your research that identifies your perfect targeted audience, identify what tactic will work best, while keeping the user experience in mind. Is your targeted audience on the older side? Then Instagram and newer social platforms aren’t the way to go.
Use Social Media As A Segway To Your Website
When it comes to your social media content, always link back to your website. Share content that will facilitate conversation and further engagement with potential and current customers.
Follower Influencers For Credibility
Research and identify influencers in your industry who could possibly add credibility, advice and insight to your content.
Cast A Wide Net
Consider other paid digital advertising options like pay-per-click and Google advertising that are available. Try all options and see what works best for your company.
Choose A Team That Will Work Hard For You
Our team at SDB Creative Group works hard to find the tactics that best fit the needs of your business.