The Self-Directed Customer Journey

Now that the customer journey is so self-directed (meaning, consumers direct themselves toward a buying decision), the importance of content marketing cannot be emphasized enough. To be successful, your content marketing strategy should integrate various tactics, channels and methods for maximum results.

So How Does One Integrate Content Marketing Tactics?

Identify What Will Work Best

Based on your research that identifies your perfect targeted audience, identify what tactic will work best, while keeping the user experience in mind. Is your targeted audience on the older side? Then Instagram and newer social platforms aren’t the way to go.

Use Social Media As A Segway To Your Website

When it comes to your social media content, always link back to your website. Share content that will facilitate conversation and further engagement with potential and current customers.

Follower Influencers For Credibility

Research and identify influencers in your industry who could possibly add credibility, advice and insight to your content.

Cast A Wide Net

Consider other paid digital advertising options like pay-per-click and Google advertising that are available. Try all options and see what works best for your company.

Choose A Team That Will Work Hard For You

Our team at SDB Creative Group works hard to find the tactics that best fit the needs of your business.

Consumers Are Almost Completely Self-Directed

Let Your Content Guide Their Journey

By | 2017-01-13T06:45:11+00:00 January 13th, 2017|Customer Journey, Uncategorized|0 Comments

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