Clearly define your products and services
What are your strengths?
What are your weaknesses?
What is the definition of your products and services?
What are the benefits of your products and services?
What is the lifespan of your products and services?
How does your pricing compare to your competitors?
What is the quality of your product and services?
Are there any restrictions to your products and services?
Where are your products and services purchased?
Where are they used?
When are your products and services purchased?
How frequently are they purchased?
What is your trade area by geography and population?
Are there any technological threats that pose a threat to your business?
Why do people currently not buy from you?
Why do they buy from you?
What are your peak selling times of the year?
Clearly define your goals
What is your short term sales goal?
What is your long term sales goal?
What are the possible obstacles that could prevent you from reaching this goal?
What is your annual target rate of growth?
Clearly define your current marketing and advertising
Do you have marketing research?
Do you engage in public relations activities?
Do you use an advertising agency
Is all your marketing interconnected and focused?
What forms of media are you using?
Which one are the most and least effective?
What is the quality of your creative assets?
Do you have a slogan?
Is your marketing projecting the perception you want of your company?
Do your buyers currently share this perception?
What was the most the most and least successful advertising you’ve used in the past?
You can get all ten successful ingredients of a marketing plan by downloading our eBook here, or check back next week for more.