We’re back to answer your burning questions…and today’s Ask Amanda is focused on creating a competitive marketing advantage for your company.
I’m really struggling with my online marketing and advertising. My business’s industry is quite competitive in my area. I just don’t feel like I’m getting the exposure necessary to be a top contender. Help!
Not Feelin’ Like A Champ
We’ve all been there before, especially if you’re just starting out. Competition can be really daunting and creating a competitive marketing advantage seems like a fairly difficult task. However, SDB Creative Group can definitely help you get on the right path. Here are a few quick tips to get started.
(1) Hire A Professional
While marketing may seem like an “easy” thing to manage yourself, it can quickly get away from you. You most likely already have a dedicated accountant or salesperson to accomplish business-specific goals. Why wouldn’t you hire a professional for your advertising and marketing? There’s actually a lot more involved with managing your online presence than you might expect. Hiring an expert like SDB is going to give you an automatic leg up on the competition. We work with you to create a marketing plan tailored to suit your needs. While you’re onboard 100%, hiring us frees you up to focus on what you do best: managing your business.
Is The Competitor Crushing You?
SDB Can Make Your Marketing A Contender!
(2) Know Your Competition
You know that old saying, “keep your friends close and your enemies closer?” This can also be put to good use in the business sense. There are three main steps in this process:
- Identify your main competition. What are the similarities and difference compared to your business? How can they be used to your benefit?
- What are their strengths? Think website design, customer reach, and where all you’re seeing them advertised.
- What are their weaknesses? Do you have better products and services? Are they strictly brick & mortar, whereas you offer both a storefront and online shop?
(3) Prepare A Creative Campaign
When you’re working with SDB, we will assist you with creating a great campaign to help you compete! From social media marketing to emails, web promotions to search ads…SDB is here to help you every step of the way! We work with you on a variety of levels to meet your needs and match your budget.
Well Champ, I hope we’ve been able to give you a better idea on creating a competitive marketing advantage. Keep swingin’…and give us a call today!