When it comes to teeth whitening, veneers, dental implants, etc., your potential patients are “googling” who to choose. They’ll choose the person they can find the easiest and that seems the most credible. Can your patients easily find you online? When found, do you establish a sense of credibility? Both of these questions can be answered with cosmetic dentistry marketing.
Cosmetic Dentistry Marketing
1. YouTube Channel-If you don’t have one already, start a YouTube channel and create videos specific to your practice and your services. Do you offer teeth whitening? Veneers? Create videos that explain how exactly those procedures work. Think about questions your patients ask. What’s the difference between veneers and implants? Answer it in a video!
2. Put It Out There-After creating videos and starting a YouTube channel, share your videos on your social media accounts You can also create a YouTube playlist to display on a smart TV that you have in your waiting area. Rather than having the news display in the background, your patients can learn more about the procedures you offer. Make your videos interesting and fun to get (and keep) people’s attention.
3. Apps-Do you remember the last time you were within an arm’s distance from your smart phone? Exactly. The majority of us have grown accustomed to our smart phones being attached to our palm. And why do we use our smart phones? Apps. In fact, apps currently command 86% of the time that the average US mobile consumer spends on their smartphone. Consider creating a branded app for your practice! Apps are an excellent way to provide information about your services.
4. Website/SEO-Having a website is awesome. However, it’s not enough. Make sure your website is visually appealing and easy to navigate. Include social media icons so people can easily follow you on social media. In addition to a killer website, you content MUST be optimized for search engine results. This means, someone will find you when they search for a topic in your industry. SEO is critical to cosmetic dentistry marketing.
Marketing, especially in an industry in which people are heavily searching, is crucial to business growth and success. Do you have a dominant online presence? If not, you should! Find out your marketing grade by submitting the form below. Not up to par? Let us help!