November is in full swing and before we know it… it’ll be turkey time! Besides that grand feast and family time, there is another element to this holiday that many people enjoy. You guessed it: Black Friday. Let’s talk about what brand benefits you may be missing out on and why it’s a good idea to be closed on Thanksgiving day.
Since when did Black Friday shopping turn into 6PM on Thanksgiving day? In recent years, many retailers have opened their doors on Thanksgiving, which means employees miss their holiday due to prepping for the crazy shoppers just after dinner time. Now while I am not denying I have been a crazy shopper once or twice, I can’t ignore the negative effects this has on the business that thinks we need the deals ASAP.
Staying Open Could…
Cost You Your Public Perception
Cost what, you ask? Companies recently have received backlash from consumers for making employees work on Thanksgiving day. A potential customer would most likely appreciate something similar to what electronics retailer hhgregg had to say about closing their doors.
“We stand behind our core values and beliefs of being a family first company,” said president and CEO Bob Riesbeck in a statement. “It’s important to us that our associates are able to be home with their families on Thanksgiving, and we are encouraging our customers to do the same…”
On the contrary, a company who remains open on the holiday could be perceived as a company who does not value their employees or family at all.
Diminish Employee Morale
Another way remaining open could cost you, is decreasing employee morale. Employees have worked very hard leading up to the holiday season, and now you want to take away THEIR holiday? Seems hardly fair, right? That’s certainly what they think. You could run risk of losing employees, or having disengaged employees who may turn away customers.
Close Your Doors, Gain Brand Loyalty
Consumers are drawn to companies with values. Companies who cherish their employees, and who put compassion over competition.
Stores Closing Thanksgiving Day 2016
Here’s a list of stores closing their doors on Thanksgiving Day 2016. Among them are Dillard’s, Barnes & Noble, Petsmart, Staples, The Mall Of America, and many more.
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The One Time Closing Your Doors Gets You MORE Business
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