Mirror Marketing: Is It Okay To Copy Competitors?

Did you take advantage of Amazon's Prime Day, their version of Christmas is July for Prime members? While it's not as good as Black Friday or Cyber Monday (but what is?), it's a great chance to snag some swag. However, when I opened my email up yesterday morning, I was floored at how many other companies jumped [...]

By | 2017-07-12T12:41:02+00:00 July 12th, 2017|Branding, Marketing|0 Comments

Mixing Politics & Your Brand? Think Again.

Mixing Politics & Your Brand? Think Again. If you're living under a rock, you may have missed Kathy Griffin's latest flop involving a greusome and controversial image of a headless President Trump. The release of the photo ultimately did not go as Kathy planned. But then again, what did she expect? Griffin lost the majority of [...]

By | 2017-06-12T15:02:45+00:00 June 9th, 2017|Branding|0 Comments

The Most Brilliant Commercial On TV

Before I let you in on which commercial is the most brilliant commercial on TV, I have to let you know a little bit about SDB Creative Group. SDB started out as a traditional advertising agency, meaning we placed advertising in the form of print pieces, radio, and TV. Everything we did was traditional forms [...]

By | 2017-04-27T15:18:50+00:00 April 27th, 2017|Branding|0 Comments

One Size Fits All? Not When It Comes To Video

  “Nowadays, to take a YouTube video and put it on Facebook doesn’t work.” Mark Robertson, Founder of ReelSEO   The Undeniable Success Of Video It's no secret videos and a strong video campaign are great ways to connect with your customers' emotions. People connect more with video content and it's no wonder because of the [...]

By | 2017-01-05T08:00:37+00:00 January 5th, 2017|Branding, In The News|0 Comments

3 Important Things We Can Learn From Mariah Carey's New Year's Flop

Should old acquaintance be forgot? I don't know about you, but I'd rather keep old acquaintance and forget Mariah Carey's nightmarish performance on New Year's Eve. Don't get me wrong, I'm a fan of her music and can't deny her talent, but let's be honest, the pop music diva flopped and flopped hard. What we can [...]

By | 2017-01-04T08:00:19+00:00 January 4th, 2017|Branding, In The News, Uncategorized|0 Comments

The Social Crave

I'm sure you've seen it before...various food companies taking advantage of social media opportunities. Let me give you a couple of examples: Lay's Recently, Lay's has had some pretty outlandish marketing campaigns where people vote on the next Lay's flavor. You've probably seen some crazy ones such as bacon mac n' cheese, chicken & waffles [...]

By | 2016-12-07T08:00:51+00:00 December 7th, 2016|Branding, Social Media, Uncategorized|0 Comments

What Google, Q-Tip, & Post-Its Have In Common

"Google It." We've all heard it, we've all said it, and Google is not happy about it. Here, we'll talk about brand recognition and how we commonly use brand names everyday without realizing it! HBD Google So this week, Google celebrated its coming of age birthday on Tuesday! Happy belated 18th Googs, what would we [...]

By | 2017-02-09T13:15:30+00:00 September 30th, 2016|Branding, Uncategorized|0 Comments

Ad Placement During The Presidential Debate

I'm not one to talk politics... …so I'm not about to start today. However, I will talk about ad placement during the presidential debate. If you've followed our blogs for very long, you know that we typically pick a favorite commercial that runs during the Super Bowl. Well, since last night's debate had a similar [...]

By | 2016-09-27T08:00:10+00:00 September 27th, 2016|Branding, Uncategorized, Video Production|0 Comments

Using Marketing To Become An Industry Leader

Yesterday, we discussed becoming an industry leader; what it means, why it's important, etc. But we left off by asking the (maybe better) question: How Do I Become An Industry Leader? Everyone wants to be an industry leader. They want to be looked to, consulted upon, respected... But how? One way to become an industry [...]

By | 2016-08-30T08:00:37+00:00 August 30th, 2016|Branding, Business Tips, Uncategorized|0 Comments

Building A Brand: Implementing Marketing

In our "Building A Brand" blog series, we've discussed creating a logo and developing a marketing plan. But the next question arises... How do I begin implementing marketing? You have a logo and you have a plan…how do you get it going? Great question! Before you begin implementing marketing for your business, you should determine [...]

By | 2016-08-11T08:00:17+00:00 August 11th, 2016|Branding, Marketing, Uncategorized|0 Comments