“Google It.” We’ve all heard it, we’ve all said it, and Google is not happy about it. Here, we’ll talk about brand recognition and how we commonly use brand names everyday without realizing it!
So this week, Google celebrated its coming of age birthday on Tuesday! Happy belated 18th Googs, what would we do without you? In celebration of this monumental day for the search engine giant, I educated myself on some Google trivia and found some pretty interesting facts.
For instance, instead of lawn mowers they have goats on their property…don’t know what to say about that. That was followed by this fun fact: employees can bring their dogs to work, which is awesome! Or how about the fact that Google was NOT very happy when the public began frequently using the term “Google it.” This one shocked me.They weren’t happy their brand name essentially became a verb? According to Google, they believed it “took away” from the brand they had worked so hard to build.
Everyday Brand Use
This got me thinking of all the brands I typically use as generic terms. Here’s a list of a few:
- Crock Pot
The list goes on…I may not use a Sharpie branded pen when I need a permanent marker, but I say Sharpie nonetheless. The same could be said for many brands in the stores today.
What Does This Mean For You?
I tend to disagree here a little with Google. Brand recognition is a good thing. Brand recognition is what takes your company from being one of the other guys to THE go to for your particular service. Make your brand THE brand people not only recognize, but the one they use.Whether people begin using your brand as a generic term or not, you always want to be on their minds. Be the best choice for whatever it is you do in your community!
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