Patients considering LASIK surgery no longer have to call around to various offices to decide who they’ll choose for their LASIK procedure. They can find it online. And if you aren’t providing them with that information online, you can bet someone else is. Start blogging for your LASIK practice to be sure potential patients find (and choose) YOU.
Blogging For Your LASIK Practice
First, let’s simplify the word “blogging.” A blog is basically an article that an online visitor can find on your website. The blog has a specific link that you can share via email, social media, etc. The more blogs you have, the more indexed pages your website has, and the more chance you have to show up in search engine results when your potential patients are “googling” you.
One of the first steps to blogging for your LASIK practice is developing blog content. Think like a potential patient. What are their questions? What are their concerns? For example, when patients come in for an initial consultation, you ALWAYS get the question of “What will my vision be like after my LASIK procedure?” So, why not develop content for a blog called “LASIK: Before And After.” In your blog, you can explain the differences in vision before and after the average LASIK procedure. But don’t forget, you’re thinking like a potential patient. Don’t junk up a blog with all kinds of medical jargon. Simplify your content or write strictly in terms of vision.
The other part of blogging is establishing yourself as a credible source in your industry. The content within your blog has to show that you know what you’re doing (without making it ALL about you) and you can provide a LASIK experience unlike any of your competitors. Make your blog interesting, entertaining, and relevant to the needs of your potential patient.
Be Found…Before The Rest
In order to be found and to appear on the first page of search engine results, you must optimize your blog content according to keywords and search engine optimization. But don’t worry! We can help with that too! Check out the other blogs we have on LASIK Center marketing. Or, fill out the form below to have someone contact you to help you get started. We’re happy to help!