In my 3 part blog series about my trip to New York City, I’ve told you how important it is to stand out with your advertising; and that the key to standing out is first to be seen.
Being seen is as easy as being where your customers are. Online.
Granted, I totally understand that the advertising I experienced on my trip to NYC was not all online. However, it’s all about the concept here. I would venture to say that most of the people reading this blog do not have millions of dollars to advertise in Times Square. So, let’s talk about advertising that is relevant to you.
Do you see what I did there?
You need to be conscious of what your customers want to see; what is relevant to THEM. Allow them to find the value in the content you share.
There are dozens of online social profiles for you to advertise on. Choosing the right one(s) depends on the people you’re targeting. However, no matter who you choose to target, or which platforms you choose to advertise on, you MUST HAVE a website.
Being Found Online Is Easy...
…with our help! Contact SDB!
Consider your website to be your modern day billboard. You want it to not only look good, but you want it to be found…to be seen. It needs to represent your company…it needs to give customers a glimpse into what you’re all about. On top of that, your website is where your customers will look for information about you. And guess what? If they don’t find you, they’ll move on to use your competition. Links to content on your website is a perfect thing to share on social media, too!
But what about being seen? How do you put your website in a place where it will be found? Let us tell you more about Search Engine Optimization, or SEO, here.
In fact, we’ll be covering some SEO myths next week. There’s a lot of SEO information out there. How do you know what’s true and what’s bologna?
(Yes, I did just sing the song to spell that. B-O-L-O-G-N-A)
So check in with us next week for some SEO myths: busted! In the meantime, feel free to get in touch with us by submitting the form above!