If you had asked me 6 months ago, I wouldn’t have known what a “Barkbox” was.
But now, now that I am a proud new puppy owner, I am very familiar with Barkbox.
Yes, I do have a problem with spoiling my puppy. (She’s in the image above. How could you not spoil that face?!) That’s not a secret. So, it makes sense that I would be a Barkbox subscriber.
For those of you who aren’t as familiar with Barkbox, allow me to share:
“Each month you’ll receive a handpicked selection of high quality dog products –from toys and innovative gadgets to gourmet treats, bones, hygiene products and essentials – this is doggy heaven on earth!”
What’s even better?
For every Barkbox sold, they donate $3 to a local rescue or shelter!
For Marketing That Makes You "Woof…"
So, as you might assume, I follow all their social profiles too. I am constantly impressed with their content marketing. To get an idea of what I’m talking about, check out their Facebook page.
They share the BEST content. Seriously! But what makes it so good?
It is targeted to their audience. Barkbox knows that they are targeting dog lovers like myself. So what do they do? Share content that they know dog lovers will love. Content that will get their attention. Content that they will share with their friends!
So what can you learn from Barkbox’s content marketing? Cater the content you share to the people you’re targeting. It will not only create an awareness of your brand, but it will make people want to do business with you.
The content you share speaks wonders about your business. So make it count.
And better yet, make it deliver results.
For more information on how content marketing can work for your business, contact SDB by submitting the form above!