To be honest, you may have the “bad website blues” and have no idea!
So, how do you know?
That’s what we’re sharing this week! We’re telling you some aspects of a poor quality website, and showing you exactly how to spot those aspects on your own site.
Yesterday, we discussed a mobile responsive design…today, we’re taking the plunge into website navigation. (Don’t worry, it isn’t as scary as it sounds.)
According to our beloved Wikipedia, website navigation is defined as follows:
In English, that means it’s how a visitor uses/navigates your site. It may seem obvious that website navigation should be relatively simple and user-friendly, right?
However, it is easy to get caught up in complicated website navigation when designing your own website. As a business owner, you know a lot about your business and probably have a lot you want to share on your website. However, keeping it simple is key. Create a navigation bar that clearly identifies your products or services. These products/services should then be further categorized with a drop down column. These drop down categories should ultimately direct to specific pages whose page titles correspond with the category.
We'll Take You To The Top!
…of Google, that is!
In addition to a clear and simple navigation bar, your website should have several “calls to action.” These are buttons, graphics or links that grab the user’s attention and provide them with the “next step” in their buying decision. For example “Contact Us,” “Call Now,” or “Buy Here” are all perfect tag lines for calls to action. Because ultimately, that’s what you want your visitor to do; convert.
Take a look at your website right now. Is the navigation bar at the top of your page simple and clear? Are there more than 5 categories? Do those categories drop down into further, even more simplified, categories? Do those categories link to pages with content specific to those categories?
One last thing.
What about calls to action? How many are on your website and is it attention grabbing?
Most importantly, do those links lead your visitor to where they want to go? (i.e. “contact us,” “buy now,” etc.)
If this has blown your mind, don’t worry. SDB is here to help. Contact us for a simple website analysis. We’d be happy to tell you what needs help and how to take your website to the TOP…
…of Google, that is!
Stay tuned tomorrow for more “Bad Website Blues!”