As I write this, I’m happily curled up in bed with my feet propped up, sipping on cold sparkling water that tastes like fresh oranges, while snuggling up with my fur kids.
Allow me to let you in on the reality of the situation: I am in bed, but I have my feet propped up because I just had surgery on one of them and it hurts something fierce. My water is just HEB bubbly water with orange flavoring. And my dogs are actually bickering over toys and I’m just trying to keep them from touching my injured foot. The content is the same…it’s simply a matter of relaying that information. The basics are still there, but I’ve managed to intrigue you into reading more.
Content is all about how you present something to your audience. As we’ve already discussed, finding the right group of people is critical in having success for your business. Casting the net too wide will result in less qualified business leads, whereas creating a market which is too specific can cause missing out on potential customers. Think of content as your bait.
Is Your Content Working For You?
Ask SDB how we can help.
Marshall McLuhan once stated, “The medium is the message.” It’s about using content as your company’s medium to drives your marketing plan. Originality, reliability, quality, and veracity are all critical components of making content work for you. Think of content as a big circus production. The originality and creation of interest is what draws in your audience. But behind the curtain and away from the glitter and lights, your material is legitimate, honest, and in line with your company’s goals…there is true talent and quality behind the scenes.
Being relatable to your intended audience is what will help you create and build relationships. Your business already has something customers are looking for, whether you’re selling goods or services. Using content in the right way will increase traffic and provide an even stronger foundation for your company. And that is EXACTLY what SDB is here to do for you.