About Ali Childers

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So far Ali Childers has created 49 blog entries.

Survey Says…Quality Over Convenience

Quality Or Convenience? THAT Is The Question Do people nowadays prefer convenience or quality? Or can it be both? Last night I was at dinner with some family. We had just finished our meals and the topic of dessert came up. The waiter brought over the dessert menu and everyone had a look. Then Bananas [...]

By | 2017-02-17T14:27:49+00:00 February 17th, 2017|Marketing|0 Comments

Touchdown! Super Bowl Facts That Will Get You Ready For The Big Game

Two. More. Days Here we are, two days away from the biggest day in football...the Super Bowl. This year's Super Bowl LI will be held in our very own Lone Star State! So while Houston gets ready for the Sunday showdown, let's read up on some Super Bowl LI facts that will get you ready [...]

By | 2017-02-13T21:43:10+00:00 February 3rd, 2017|Good To Know, In The News|0 Comments

Why Your Online Reputation Is Especially Crucial

In today's blog, I'm going to talk about how crucially important it is for your business to maintain a strong and positive online reputation. Parents Know Best When I was around 16 years old, I joined the Facebook world, unbeknownst to my parents. It's not that I lied to them, I just knew what they had already [...]

By | 2017-02-16T19:11:49+00:00 January 20th, 2017|Online Reputation, Public Relations|0 Comments

An Integrated Approach To The Customer Journey

The Self-Directed Customer Journey Now that the customer journey is so self-directed (meaning, consumers direct themselves toward a buying decision), the importance of content marketing cannot be emphasized enough. To be successful, your content marketing strategy should integrate various tactics, channels and methods for maximum results. So How Does One Integrate Content Marketing Tactics? Identify What Will [...]

By | 2017-01-13T06:45:11+00:00 January 13th, 2017|Customer Journey, Uncategorized|0 Comments

Using Live Videos In Your Marketing Plan

And We’re Live In 5,4,3,2,1… Live videos on social media are showing up more and more these days and brands everywhere are getting in on the action. So what’s all the hype with these live videos and when is a good time to make them? Being You, Going Live Being live makes your video seem [...]

By | 2017-01-06T07:55:44+00:00 January 6th, 2017|Social Media, Strategy|0 Comments

One Size Fits All? Not When It Comes To Video

  “Nowadays, to take a YouTube video and put it on Facebook doesn’t work.” Mark Robertson, Founder of ReelSEO   The Undeniable Success Of Video It's no secret videos and a strong video campaign are great ways to connect with your customers' emotions. People connect more with video content and it's no wonder because of the [...]

By | 2017-01-05T08:00:37+00:00 January 5th, 2017|Branding, In The News|0 Comments

3 Important Things We Can Learn From Mariah Carey's New Year's Flop

Should old acquaintance be forgot? I don't know about you, but I'd rather keep old acquaintance and forget Mariah Carey's nightmarish performance on New Year's Eve. Don't get me wrong, I'm a fan of her music and can't deny her talent, but let's be honest, the pop music diva flopped and flopped hard. What we can [...]

By | 2017-01-04T08:00:19+00:00 January 4th, 2017|Branding, In The News, Uncategorized|0 Comments

2016 Marketing Innovations: On The Go Marketing

On The Go Marketing Became A Must Smart watches and "weareables"  have been discussed for years, but 2016 was the first year the trend really took off, according to Forbes.com. Consumers everywhere now have information on their wrist and need content to be quick and easy to read. On the go marketing was now a living [...]

By | 2016-12-28T08:00:56+00:00 December 28th, 2016|About Us, Marketing, Uncategorized|0 Comments

A Very SDB Christmas: Merry Memories

Merry Memories To Share I am somewhat of a sentimental person. Let me rephrase that: I'm an EXTREMELY sentimental person. So much so, that I keep anything I deem "meaningful" and given my way, I would still own every toy, gift, picture, note, etc. that's ever been given to me. God also blessed me with the [...]

By | 2016-12-21T08:00:42+00:00 December 21st, 2016|About Us, Seasonal, Uncategorized|0 Comments

The 4 Fundamentals Of Successful Social Media Posting

What Makes Social Media Posts Successful? Successful social media doesn't just happen. It takes strategy, planning and creativity. Let's discuss several fundamentals that make social media posts effective and allow you to engage with your audience. Value One of the most important things to give your followers is value in your posting. Not only will this [...]

By | 2016-12-16T08:00:59+00:00 December 16th, 2016|Marketing, Social Media, Strategy, Uncategorized|0 Comments