You’re looking for the best way to market your business. You want to be found online, to capture leads, 24 hours a day, 7 days a week.
You want to rise above your competition and grow your business.
Gone are the days of hard selling and cold calling. The Internet has changed the way we advertise. It’s transformed the world of marketing.
Let’s be real.
It’s changed the world entirely. It’s time for your marketing to adapt.
Inbound marketing is marketing with a magnet.
Introducing Inbound Marketing
Inbound marketing is the new way to market your business, no matter what your business may be. By definition, inbound marketing is “the promotion of a company or other organization through blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, physical products, social media marketing, and other forms of content marketing which serve to attract customers through the different stages of the purchase funnel.”
Inbound marketing attracts customers to you. It’s marketing with a magnet, not a sledgehammer. Rather than having to go out and find new customers, you bring people to you with the content you provide online.
Inbound marketing consists of various working parts, all working together to form the complete inbound marketing package. These working parts are website design and maintenance, social media publishing and management, blog creation and publishing, email marketing, and online advertising.
The content you provide online has to be targeted to your target consumer. Who are they? What are they looking for? Where are they looking? Why should they choose you?
Cater your content to where your customers are. Create a top of the mind awareness so that when they think of your product or service, they immediately think of you.
Inbound marketing, as opposed to outbound marketing.
Inbound VS. Outbound
Inbound marketing is entirely different from outbound, or traditional, marketing. Inbound marketing is two way communication, understanding who your customer is and what they want. It relies on earning people’s interest. Not buying it.
Outbound marketing is one way communication, seeking out customers through traditional marketing methods (print, TV, radio, etc.). There is no added value associated with outbound marketing. It’s simply being “pushed” a product or service.
No one wants that.
Austin Inbound Marketing
If you’re looking for Austin inbound marketing, look no further. SDB is the team you want on your side. Our job is to make you look good. We’ll build and promote your online presence to attract visitors and convert leads. You found us online…we’ll make sure you’re found, too.
We’d be happy to give you more information or give you a free consultation! Contact us today!