Email is a very powerful, and often underutilized, marketing tool. However, like most mediums, it must be wielded carefully and responsibly. SDB Creative Group is an experienced Austin email marketing company.
Name Your Poison
There are several types of email marketing options for companies.
- Informative – Some emails are simply meant as a means of providing information. These definitely have a time and a place, particularly when announcing an event or as a newsletter.
- Call-To-Action – Do you have an amazing sale coming up? Perhaps you want to remarket to people who have visited your site but didn’t complete a sale?
Email marketing provides so many options for businesses. The amazing thing is that it’s all at your fingertips. You just need to find the right company to help you get there.
Skip The Trash
How many times have you received an email from a company, only to trash it?
When drafting email campaigns for marketing purposes, it’s important to consider your options. We don’t advise that you send every bit of information out to every. single. contact. on your email list. Part of SDB’s job is to evaluate the type of email we’re creating, identifying the customer, and making sure that they’re getting relevant content.
Email is a very powerful marketing tool.
Work Those Numbers
Part of any good marketing plan is gauging the accuracy of your work. That means you know how to analyze the data produced by your efforts.
(wait, what? there’s email data, too?!)
However you look at it, being able to quantify and, in some cases, qualify, your data is critical. It’s important to identify things such as whether you’re sending out too many emails (or not enough), the best time (and worst) times of day to send them, etc. We help make sense out of crazy email lists and even wilder data.
If you need a company with experience in handling your Austin email marketing, SDB is the team to help you.