Happy November, everyone! It’s hard to believe the year is almost out. Today, we’re answering a reader’s question about what to do when you slip up. So read on for my tips on dealing with a massive marketing mistake.
H-E-L-P! I messed up big time! My company utilizes an email marketing platform and I sent a pretty important email to the wrong group. Though my boss is aware of the issue, I need some help to (a) get back into her good graces (b) figure out how to not make these mistakes again.
The Marketing Mix-Up Master
Stop! Avoid Marketing Mistakes Before They Start.
SDB Is A Full-Service Agency That Handles Everything.
First of all, I’m going to say congratulations. If this is your first mistake, then you weren’t really a marketer until now. Welcome to marketing!
Keep in mind that there are varying degrees of “massive marketing mistakes.” These range from embarrassing to nuclear critical mass. I’m going to highlight a few of these and give you some tips on how to deal with them.
Massive Marketing Mistake #1: Fix It & Forget It
Just yesterday, Kelsie noticed that one of my social media posts scheduled around lunch was a jumbled mess. She sent me a screenshot of it and basically asked me what in the world I was talking about. I realized that I thought I’d saved it a draft…nope, I hit the wrong button and almost published it. If they only happen on occasion, small errors like typos, grammar, and spelling mistakes are often overlooked. Opt to use free services, such as Grammarly, if you feel you make these types of mistakes more often than not.
Massive Marketing Mistake #2: The Email Uh-Oh
The Man Friend and I joined the food subscription service Try The World last year. We like food, we like travel, seems like a perfect fit for us. However, I received an email last week asking if I had enjoyed my Moroccan box. I figured it was a mistaken email (or perhaps one sent to the monthly members instead of every other month). However, when I saw this email a few hours later, I realized someone had, in fact, made a little mistake.
When you send out a mishap email, the important things to do are (1) acknowledge the mistake (2) find a way to contact and appease your customers (3) identify steps so that you don’t make the mistake again.
Massive Marketing Mistake #3: The Social Media Slip-Up
This Halloween, the local Midland newspaper shared a story to their Facebook page posting “trick or treating hours” issued by the local police department. However, upon further inspection, you could see that it was from the Midland, Michigan, PD. Though the story is still available, the post was quietly and unceremoniously removed from Facebook.
That being said, should you make a post on social media, it’s important to read it thoroughly to determine its accuracy prior to publishing it. If you do make a mistake, screenshot and shares can almost guarantee the post will live on forever. It’s important to directly address the issue as a mistake, regardless of whether or not you choose to take down the post. Secondly, admitting you were incorrect can help strengthen your bond with your customers and helps you to maintain your credibility. Acting like nothing ever happened can cause them to question your expertise.
Massive Marketing Mistake #4: The Unrecoverable Oversight
If you haven’t seen the commercial for a September 11th sale from San Antonio’s Miracle Mattress, you probably have no idea what I mean by “unrecoverable.”
Watch the video. I’ll wait.
Needless to say, this company went out of business over the whole fiasco. The saddest thing is that someone has lost their livelihood over something completely avoidable. The store is closed and people are still angry. While it’s fairly rare, there are some fiascos from which a business can’t recover. The easiest way to avoid these is to THINK before you speak…or type.
My final words to you, kind reader, are don’t be too hard on yourself. This may come as a surprise, but you are not perfect and will make mistakes. The key is to (1) be cognizant of what you’re doing, (2) admit when you’re wrong, and (3) take steps to correct it as soon as you notice the issue.
If you need help managing your marketing, don’t forget that SDB Creative Group is available to help you do that. Contact us today.