Marketing can seem daunting, especially when you’re marketing on a budget. However, we’re here today to share some tips on making the most of your money.

Dear Amanda,

Like many small businesses, our funds are limited. However, we know that it’s really important to market ourselves. Not only to stay on top of the competition, but to keep our name out there. Do you have any tips on how we can market our company without breaking the bank?

Signed,

Every Penny Counts

 

Hey there, Penny!

First of all, you’re on the right path. You know that your business needs marketing. That’s generally the first step. I can’t tell you how many times we’ve heard the phrase, “we don’t need marketing.”

(ummmmmmm, yes, you do.)

That being the case, I can answer your question fairly easily. There are three parts to this: medium, content, and consistency.

Medium

When you’re working with a limited budget, it’s important to be able to see your results and make adjustments when it’s necessary. Outlets such as social media or search engine/display advertisements are great options for your business. They can provide analytical data to help you determine the who, how, where, and when of your ads. Could your billboard give you that kind of data?

Content

It’s incredibly important to add content. A lot of it. Search engines “crawl” your site frequently to see if you’re adding more information. Blogging is an easy way to accomplish this, as is adding new pages. Your content is also how you establish your credibility and expertise on your industry.

Put Your Marketing Budget To Work.

SDB Can Help You Achieve Results!

Consistency

Blogging once a month won’t cut it. Adding a few social media posts a few times a month won’t help, either. In order for marketing to be effective, it’s critical to stay “in front” of your customer base all the time.

How do you achieve that when you’re busy working for a living? That’s simple! You hire us. SDB Creative Group is experienced in working with customers in a variety of industries with a range of budgets. Our full time job is making sure that your business is being marketing consistently, so you don’t have to worry about it.

One Last Suggestion

Just remember: you don’t have to do everything all at once, especially if you’re just getting started or if funds are limited. However, at a minimum, at least 5%-10% of your company’s budget should be allocated to advertising and marketing. You can’t continue to grow without new leads, sales, and customers…and those things are the end result of marketing efforts.

If you have any questions about how we can help your business grow, all you have to do is call us or fill out one of our contact forms. Even if you’re marketing on a budget, we can help make the money that’s available work for you.

Best,

Amanda

 

By | 2016-09-06T08:05:15+00:00 September 6th, 2016|Ask Amanda, Business Tips, Marketing, Uncategorized|0 Comments

About the Author:

Amanda's brain for business and love of words combine to make her an ideal fit as a Content Strategist for SDB Creative Group. She enjoys collaborating with clients and coworkers alike to create the perfect combination of information and fun. Amanda is the mama to three adorable fur babies and an "Ammay" to multiple nephews and nieces. In her spare time, she's a world traveler, a culinary adventurer, and always has her nose in a book.