Last week, we gave you the 5 Key Strategies for a Successful Oil Show. Each week, we’ll be breaking down those strategies.

This week, we discuss ‘Preparation.’ Read on for 32 Preparation tips as you plan for this year’s Oil Show…or for any trade show or expo.


  1. Give yourself enough time: Planning and preparation for a major trade show can take 12 to 18 months.
  2. Prepare 3-6 engaging questions before the show.
  3. Create a booth that makes visitors feel comfortable.
  4. Initiate preshow promotions.
  5. Set measurable goals for the show.
  6. Think neatness and visibility when putting your trade show displays together.
  7. Build the impression of demand into your trade show displays.
  8. Use a prize drawing or contest to get people to your booth.
  9. Make it easy for booth visitors to get information and make sure that you have plenty of promotional literature on hand.
  10. Be ready to do business.
  11. Send friendly, personable people with a genuine enthusiasm for your company, your products and your services.
  12. Research the trade show before you commit: Does it attract a large number of people from your target audience?
  13. Involve top management in the planning process: You’ll get better results from your team if they know upper management is supporting their efforts.
  14. Plan for security as needed: you don’t want expensive prototypes or demo models ‘walking away’.
  15. Send enough people to ensure adequate trade show booth coverage throughout the show.
  16. Order services ahead of time. Making deadlines = big savings.
  17. Have an inventory list. Informing the crew supervisor of case counts is critical for check-ins and out-bound bills of lading.
  18. Schedule a vendor presentation: Even if just 20 people come to your talk, that’s 20 people you get to talk to, in-depth, for 45 minutes.
  19. Pick your booth location wisely.
  20. Finish all the travel arrangements and make sure everyone has the itinerary.
  21. Set your booth apart from others.
  22. Set up meetings with qualified contacts, bloggers, existing customers, the competition, and vendors.
  23. Have an “everything box”: pens, stapler, tape, paper clips, scissors, Velcro, name tags, paper, business cards etc.
  24. Do not rely on the venue’s internet connection. Bring demos that do not require the internet.
  25. Have a raffle.
  26. Don’t exhibit at a new show: exhibit at proven shows.
  27. Add some greenery or fresh flowers.
  28. Use white Masonite flooring to reflect light onto your booth.
  29. Invite Influencers and the press to your booth for special previews.
  30. Go green! Attendees & organizers do notice if you are ecologically conscience.
  31. Have shopping bags/folders available for any on the spot purchases.
  32. Put messages on your flooring.

Can we help you with this year’s Oil Show or any upcoming trade show or expo? Give us a call at 432.218.6736 or check out our website at

By | 2012-04-24T19:08:09+00:00 April 24th, 2012|Uncategorized|0 Comments

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