You thought we were wrong yesterday…
But today, you KNOW we’re wrong.
You say: “There is absolutely, 100%, no way you can ‘appreciate your customers’ with email marketing.”
We say: “We get where you’re coming from. In fact, you may have read ’email marketing’ in the title and replaced it with ‘junk mail.'”
However, did you know “59% of B2B marketers say email is the most effective channel for generating revenue?” (BtoB Magazine)
So how do you determine which emails are “junk” and which ones aren’t? Whether you realize it or not, you determine junk email based on relevance. If the email subject really catches your attention, and you look far enough into the email body that you realize you need ____________ (or at least need to save the email for future reference), then this email isn’t junk. In fact, it’s just the opposite. It’s something you need.
Email Marketing IS Effective...
…if done correctly!
That’s how email marketing works. You get the attention of your receiver, make them realize a need, and show them how you can satisfy that need. All within the words of an email!
Even if your receivers don’t have a current need for your product/service, they will. And when they do, you need to make sure your name is at the top of their mind.
The key, however, is getting the attention of your receiver. And let us tell you, it takes some work. In order to really show your customers you appreciate them (simply by the content of your email), you have to provide content in your email that your customers WANT to see. What is relevant, helpful, interesting, or entertaining to THEM? (Not you.)
Need help developing this email marketing content? You’ve come to the right place! Just fill out the form above or call us at 432-218-6736!