Most advertising agencies have specialties. There may be some that only do traditional advertising (meaning they only offer radio, TV, and print services). Then you may come across others that will only do printing and promotional items. Be sure the agency you choose can do what you’re wanting (in a way that fits your business).
When it comes to work duration, not every agency works the same way. Some may only work on a project basis. This means they will only do advertising for events, or just specific projects. For example, a website, brochure, or video production. Other agencies will work on a monthly basis, providing a package of services for a certain charge each month.
It’s important to know who you’re hiring when you’re looking into advertising agencies. Will the work be done by a marketing team in-house or will it be outsourced to a designer somewhere else? This can apply to all forms of marketing; print projects, graphic design, websites, etc. Will you be able to speak to a designer directly? If not, who will your point of contact be?
The advertising industry brings in a lot of “professionals” who watched a YouTube video to learn how to do their jobs. Before hiring an agency, find out about their experience in the advertising business. Have they worked with businesses similar to yours? When did they get started in advertising? How has their business evolved? (That one is important since the industry has changed so drastically in the past decade.) Browse their website to check out their work or ask them for portfolio items. Take it a step further and look up their online reviews to see what they’re clients have to say.
WE HAVE IT ALL
At SDB Creative Group, we have it all. We’re a full service advertising agency in Austin that can take care of all your advertising needs all under one roof! From creating a killer website to growing your Twitter followers, and everything in between, we have the experience and knowledge to make it happen. Our middle name is literally Creative. You can’t go wrong with that! We’d be happy to tell you more about how we’ll grow your business. Contact us today!
Find out more about our newest Austin location here!