Think social media is just for sharing pictures of your grandkids? Think again!
Marketing with social media can help grow your business and improve your digital presence. In fact, studies have shown that social media has a 100% higher lead-to-close rate than outbound marketing. Find out why!
1. Improved Loyalty
Brands who engage on social media channels enjoy higher loyalty from their customers. A study published by Convince & Convert found that 53% of Americans who follow brands in social are more loyal to those brands. Whenever customers interact with your brand on social media, they are more likely to think of your business when they are in need of your products or services.
2. Increased Brand Recognition
You should value every opportunity you have to increase your brand’s visibility. Your social media networks are just new channels for you to share your brand’s voice and you should utilize them to do so. It not only makes you easier and more accessible for customers, but it makes you more familiar and recognizable too!
3. More Conversion Opportunities
Every post you make on a social media platform is an opportunity for customers to convert. Every blog post, image, video, or comment you share is a chance for someone to react. These reaction could potentially lead to a site visit and ultimately a conversion.
4. Higher Conversion Rates
Along with more conversion opportunities, comes higher conversion rates. The fact that brands become more humanized by interacting in social media channels will only help with increased conversion rates. People like doing business with other people; not with companies. That’s why marketing with social media can be so effective!
5. Higher Brand Authority
The more people who are talking about your brand on social media, the more valuable and authoritative your brand will seem to new users. Whenever someone interacts with you on social media (tweet, comment, post, review, etc.), it’s important to respond in a timely and professional fashion.
Get Social With SDB
Wondering how to get started with marketing your business on social media? Contact the social media experts at SDB Creative Group today!