“Per its first-quarter earnings report, Facebook had 4 billion video views on a daily basis & roughly 75% of those were on mobile devices.”
That means there were approximately 3 billion video views on mobile devices DAILY.
Essentially, Facebook has mobile devices to thank for their video view success. More people than every are using their mobile devices to do everything from view videos to shop online. Which brings me to the next mind-blowing statistic…
4 out of 5 consumers use smartphones to shop.
Out of these consumers, 40% consult at least 3 channels before making a purchase decision. So, not only are consumers using smartphones (AKA mobile devices) to make their decision, but they’re using them to actually purchase the product as well.
70% of mobile searches lead to online action within the hour.
There is a higher conversion percentage (nearly 3 times higher) when mobile users find your business online than when they search on a desktop or laptop. The explanation behind this is because mobile users are on the go, they have a specific intent in mind and usually need it satisfied immediately. On a desktop or laptop, a user is typically just browsing or researching.
So, how important is mobile optimization for business?
Well, on a scale of 1-10, we’d say it’s an 11.
The point of being online is to be found (and chosen) by your target consumers. The way to do this is to have a website that is optimized to fit the needs of your consumer…and the way to fit the needs of your consumer is to “go mobile.”
These statistics prove that mobile optimization for business is critical to online success. Is your website optimized for mobile devices? How do you know? By contacting us for a free mobile assessment, of course! We’ll tell you if your site is optimized and how you can make your website a lead-driving, sales-generating, 24/7 money machine. Contact us by submitting the form below!