Last Tuesday, Google began incorporating the “mobile friendliness” of a website in their ranking algorithm. According to Google, “this change will have significant impact to search results.” In English, that means your website may not be found in a Google search if your website is not made to show up on mobile devices.
“Mobile friendly” also means that a site is “responsive,” meaning it will reformat to fit the screen of the device the person is using (i.e. iPhone, tablets, laptops, desktops, etc.) Today, we’ll discuss 3 critical elements of mobile optimization.
3 MUSTS For Mobile Optimization
1. Text-based phone numbers should link to further action. For example, a phone number should be a “click to call” function or an email address should open an email address.
2. AdobeFlash should not support images. Quite often, images and slideshows on a website are supported by Flash. AdobeFlash is NOT compatible with some mobile devices (including Apple), and should not be part of your mobile optimization strategy.
3. Small image sizes are a must for mobile optimization. Small images allow for fast loading over mobile devices. No one wants to wait on a website to load, so make sure your load time is no more than 6 seconds.
Is your website already optimized for mobile devices? If not, what steps do you have to take to make sure that it is? Well, that’s where we come in. Submit the form below to get an entirely free mobile optimization assessment. We’ll assess your website’s:
- Mobile usability
- Landing pages
In our “on demand society,” mobile optimization is mandatory (and now Google is practically saying so). Make sure your website is found by implementing a mobile optimization strategy for your website.