It’s no secret that the medical industry lags behind in the Marketing industry by about TWO whole years.
Today more and more clients are those of the tech-savvy era. Pulling out their smart phones to set appointments and do their research. But why has the medical industry fallen behind?
Patients are using the internet constantly to interact with healthcare organizations and to conduct research. According to a Think with Google study, 84% of people use the internet to learn more about their health care options.
Did you know search engines (Google, Yahoo, Bing, etc) drive 3X more traffic?! AND those that are searching with a smartphone are 44% more likely to schedule an appointment right then.
So, if you are in the heath care industry and are interested in achieving measurable results in the digital world pay attention to these 3 key aspects:
1) A RESPONSIVE WEBSITE – Depending on what your potential client is using, it is very important that you look your best at all times (when I say “you”, i’m referring to your website). Keep in mind it is VERY important that your site represent each and every one of your staff as well as your company. It is your 24/7 sales person, customer service, and informative employee.
The site needs to me able to look great on all forms of computers, tablets, and smartphones (as we discussed earlier, nearly 1/3 of your potential customers find you on their phone). Having a wonderful working website establishes you as a credible source and sets you miles above the rest.
2) SEARCH ENGINE OPTIMIZATION– What comes with a good site, is great SEO (search engine optimization). How do you expect your customer to find you online? Well of course they can type in your URL but most likely they are going to use a search engine right? Right. So it is crucial that you make it to the top!
Lets say there is a hospital near by and they appear higher than your site, meaning they have a better SEO score. No need to panic! Through a highly targeted SEO strategy, you can increase your search engine ranking and overall web presence.
Make sure to choose relevant keywords for each one of your web pages, landing pages, blogs, and social links. But keep in mind these keywords are not set in stone. With analytics you want to make sure your keyword is always in tune with what people are looking for, especially Google.
3) CONTENT MARKETING – a little known fact: It is impossible to have great SEO without the right content. To succeed into healthcare marketing you have to constantly be producing new and informative content others will want to read. Not only should this content lure them in but also capture them as leads.
From blog posts, to social media, to video content and e books, you want to publish content that will get you found and set you apart from the rest.
This content all combined will work together to get you to the top of the food chain in the world of health care. When all is working well you will be capturing people attention, converting them into leads, close them as customers, and in the end have a delighted customer that will spread the word of your glory.
Now that you have everything you need to get started. For more information on how you can increase visits to your site download our offer ebook!