2014 was a year to be remembered…and hash-tagged. From Ellen’s performance at the Oscars, to the World Cup, the Ebola outbreak and the death of Hollywood stars Robin Williams and Joan Rivers, 2014 was documented on Twitter. In addition to tweets about current news and events, #selfies made their way into our Twitter feeds. Some have even referred to 2014 as “the year of the selfie.” *sigh*
Without a doubt, “digital documentation” increases every day. Not only documentation, but the way people get their news, buy products, do research, communicate, etc. has all been revolutionized by the internet and social media in particular. According to Mirror Online, “There were over 670 million tweets about the World Cup this year overall. In fact we saw more tweets about the World Cup this year before it had even started than we did about the 2010 World Cup in its entirety.” This is a trend we will continue to see year after year. More and more digital talk about current events.
So what does this mean for you? And how does this affect your business?
Outbound vs. Inbound
Let us tell you. Marketing is taking a turn. It’s turning from “outbound” (i.e. cold calls, direct mail, radio/tv ads, etc.) to “inbound” (i.e. social media, blogging, search engine marketing, etc.). The question is, will your marketing stay current? Don’t get left behind and forgotten by your consumers.
People are online. It’s as simple as that. Make sure that’s where your marketing is, too! We have an assortment of resources to help you along the path of inbound marketing. Start by downloading our “inbound marketing checklist” to find out what your 2015 marketing plan is missing!
Wondering more about 2015 marketing trends? Take a look at our blog, Marketing Trends For 2015.
Have a happy new year!